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Archive for October, 2009

Marketers like Starbucks discover that simple sells

Posted in Uncategorized, tagged , , , on October 28, 2009 | Leave a Comment »

In a USA TODAY article by Bruce Horovitz, Simple is better.
This could be 2010’s most powerful marketing mantra.
If 2009’s hottest sales pitch was all about buying stuff on the cheap, 2010 marketing will increasingly stress less as more, as in fewer parts, additives or ingredients. Nowhere is it more apparent than with things we eat [...]

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Surgery cereals to children

Posted in Uncategorized, tagged on October 28, 2009 | Leave a Comment »

A lot has been written about marketing sugery cereals to children. In the late sixties Saturday morning TV was awash with commercials touting Ronald McDonald and “Sugar Pops are Tops”, “Trix are for Kids” and Cap’n Crunch.
It fed right into the culture that sugar was good and anything on tv was fine. While middle America [...]

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Prune marketers stress quality, safety

Posted in Uncategorized, tagged , , on October 28, 2009 | 1 Comment »

The key to success in the highly competitive world prune market is quality and food safety, and California’s prune sector stresses both of those elements as it markets its production.
“Historically, it has been people over age 65 who have consumed most of the prunes, but we are trying to appeal to younger people by emphasizing [...]

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Affluent Shoppers Will Pay More for Safe, Healthy Food: Survey

Posted in Uncategorized, tagged , , , on October 27, 2009 | Leave a Comment »

A new national survey of more affluent consumers from strategic marketing communications firm Context Marketing, “Beyond Organic — How Evolving Consumer Concerns Influence Food Purchases,” has found that most respondents are highly concerned about the safety of the food they buy and would pay more for food they believe to be safer or healthier. The [...]

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California Drought Means More Imported Produce

Posted in Uncategorized, tagged , , on October 26, 2009 | Leave a Comment »

San Joaquin Valley, Where Half of U.S. Fruits and Vegetables are Grown, Hit Hard; State Considers More Water Restrictions
In a story reported tonight on the CBS Evening News, the talk in sunny California these days is about water – specifically, the lack of it. Legislators there are working a sweeping plan to overhaul the state’s [...]

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