Michigan State University’s Ewen Todd’s message
"As our food supply becomes increasingly global and interconnected, food recalls that were largely regional in the past have the potential of injuring vast numbers of consumers across the United States in relatively short periods of time," Todd said. "For this reason, time is of the essence in delivering targeted recall messages to consumers through various means to reduce the risk of illness.”
While US Food Safety agrees with the premise of his speech, we disagree with the delivery. US Food Safety’s alerts are e-mailed when necessary, pur readers would rather have a Tweet, than open a Facebook page.
Our demographics indicate that 30+ folks are more interested in food safety than college students who thrive on Facebook as a communication tool.
Calling on the phone, like Verizon Wireless to view your bill? No thanks.
Our efficiency notwithstanding ( pardon the legalese), our blog is very efficient in getting the word out.
By the way, our award winning website and blog is THE number one-stop source for consumer food recalls, food safety articles, and food safety news. Just ask the Washington Post and USA Today.
More efficient methods of food-recall notices needed | ScienceBlog.
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