09 February, 2011 – Sales of Scottish-raised mussels are predicted to double during Valentine’s Day on 14 February, due to the mollusk’s reputation as the new “food of love.”
Sales of oysters, well known for their aphrodisiac properties, usually quadruple the week of Valentine’s Day.
However, in recent years, mussels sales have also increased significantly during the same period, according to the Scottish Shellfish Marketing Group (SSMG). One of the main reasons for the boost in mussel sales is that more restaurants are menuing mussels during Valentine’s Day, one of the year’s most popular dining-out occasions.
“We believe that part of the reason for this is because mussels are now seen as a sexy dish, as it is quite an intimate experience to share a bowl of mussels that helps couples to relax and feel comfortable,” said Stephen Cameron, SSMG managing director. “There has also been much publicity in the last few years of the health benefits of eating shellfish such as mussels. Both oysters and mussels contain life-enhancing minerals like magnesium, copper, iodine, iron and selenium as well as zinc, which is critical to human libido and male fertility. They are also a good source of healthy omega-3 oils that are good for your heart.”
Editor’s note: If you cook shellfish at home that it reaches an internal temperature of 145 degrees.