The Psyche of the Recall

Posted on October 13, 2011 by


After a recent trip through my local grocery store, I saw a completely stocked selection of cantaloupe on sale in the grocery aisle. I live in the Northeast, which has not been affected by the recent cantaloupe recall. 

At Stop & Shop, cantaloupe is on sale and there is a sign to let consumers know their cantaloupe is safe. Still, even though I know the cantaloupe is safe, I could not buy it. I realized that I tend to boycott foods that have been recently recalled. I did this with peanuts and pistachios and strawberries. Cantaloupe is one of my favorite foods, but still I reached for honeydew melon instead. How does a recall affect you? Are you also prone to boycotting recently recalled foods, even though they may come from a different supplier? Industry experts claim that a recall can hurt a company’s sales for 9 months, but what about a whole category?