When bad things happen to good people

Posted on December 20, 2008 by


Anyone who’s looked at the About page of the US Food Safety website or this blog, knows I’ve been a sales consultant to the food industry for several years. That means going to trade shows, walking the aisles and meeting food manufacturers and distributors. They are some genuinely dedicated people in the food business who care about what we put into our bodies. Just because they can make a profit from what they sell doesn’t mean they don’t have good intentions or don’t care about people. Let’s be honest, we all have to make a living.

Nature’s Path is one of those good companies. It’s a small family owned business that saw some of the dribble being passed off as kids cereal and decided to do something about it. They wanted to develop a nutritious breakfast cereal that could actually be healthy for kids to eat. So they used a grain called “kamut” which is a form of wheat. Until yesterday, I never heard of kamut let alone knew what it is. Bottom line, kamut has more nutrition than plain wheat and for that reason is arguably healthier.

But with the good comes the bad. Because kamut is a wheat, it can cause the same allergic reaction in people who have wheat allergies. Somehow in the process of developing EnviroKidz Penguin Puffs Cereal, the product label didn’t have a statement about wheat. I’m not affiliated with nor do I have any financial interest in Nature’s Path. I can’t speak for the company and won’t begin to speculate about why. Good people set out to make a better, healthier, product for our kids. Now the EnviroKidz recall, see EnviroKidz Penguin Puffs Cereal Recall is going to hurt them. Sometimes bad things happen to good people.

Posted in: Family safety