That gluten-free bar is for dogs, not humans

Posted on August 27, 2013 by

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by Doug Powell

The whole gluten-free thing has jumped the shark, if it already hadn’t two years ago.

According to the New York Times, about 15,000 plastic-wrapped copies of The Hollywood Reporter arrived on desks in Los Angeles. Inside these special copies of the publication, which has a subscriber base of about dogsbar70,000, was a “gluten free” nutrition bar — seemingly no big deal, just another of the magazine’s advertiser-related giveaways.

The president of one television studio chomped into it, as did one of his subordinates. A senior publicist at PMK-BNC tossed the bar into a drawer and started eating it a week later for a snack. This reporter did the same thing.

It was dog food.

“Yes, we heard people ate the dog bar thinking it was for humans,” said a clucking Lynne Segall, The Reporter’s publisher. “On the plus side, it was gluten-free.”

The “stunt,” as Ms. Segall called the giveaway, was part of a $45,000 ad purchase by Dog for Dog, a pet food company backed by the comedian Chelsea Handler; the rapper Snoop Dogg, who now prefers to be known sadie.dog.powellas Snoop Lion; and Ryan Kavanaugh, the chief of Relativity Media. For every item bought, Dog for Dog says it donates an item to a needy canine.

The TV executives (right, not exactly as shown) and power publicist who privately acknowledged chowing down on the blueberry-flavored Dogsbars said they only glanced at the wrapper before taking a bite. (They refused to speak on the record, for the obvious reason.) Only when something didn’t taste quite right did they read the smaller print:

“All Natural. Gluten Free. Snack for Dogs.”

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 © 2013 US Food Safety Corporation. No copyright claim is made for portions of this blog and linked items that are works of the United States Government, state governments or third parties

Posted in: Family safety