Breakfast cereals loaded with too much sugar for US kids, report says

Posted on May 15, 2014 by

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According to an article on Fox News, U.S. children are consuming more than 10 pounds (4.5 kgs) of sugar annually if they eat a typical morning bowl of cereal each day, contributing to obesity and other health problems, and cereal makers and regulators are doing little to address the issue, according to a study released on Thursday.

The Environmental Working Group, a Washington, D.C.-based health information non-profit, said its report covers more than 1,500 cereals, including 181 marketed to children.

As part of the report, the group re-examined 84 cereals it studied in a similar report in 2011, and found that the sugar content of those cereals remained on average at 29 percent. Some cereals had increased sugar content now compared to 2011, and none of the 181 cereals marketed to children was free of added sugars, the group found. On average, children’s cereals have more than 40 percent more sugars than adult cereals, EWG said.

“Obviously we know cereals have a lot of sugar in them,” said Dawn Undurraga, an EWG consultant and a co-author of the report. “But there is a lot that manufacturers can be doing and FDA can be doing, to protect kids.”

The group said one of the worst offenders is Kellogg Co.’s Honey Smacks, with 56 percent sugar by weight.

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Posted in: Family safety