Yoplait Light changing artificial sweeteners

Posted on June 25, 2014 by

0


The maker of Yoplait Light is hoping a sweetener change can help bring back customers.

General Mills Inc. said Wednesday it plans to remove aspartame from its popular reduced-calorie yogurt in favor of another artificial sweetener, sucralose. Aspartame is better known by the brand names NutraSweet and Equal, while sucralose is the sweetener used in Splenda.

“We know that some consumers have concerns about aspartame, so this is a positive transition,” General Mills CEO Ken Powell said in a phone interview.

Although sucralose is also an artificial sweetener, Powell said it has greater acceptance among consumers.

The change comes as General Mills struggles to fix its Yoplait business, which has been upended by the popularity of Greek yogurt and the move toward ingredients people feel are natural.

Last year, retail sales for Yoplait Light fell in the “low double digits,” while full-calorie Yoplait showed improvement after General Mills replaced the high-fructose corn syrup in the brand with sugar, according to the company.

As for Yoplait Light, the Minneapolis-based company expects the reformulated cups to hit shelves by September.

Mike Siemienas, a General Mills spokesman, said the new cups will say “Now no aspartame” and still have around 90 calories. He said the company considered a number of alternatives after hearing from consumers that “they wanted a product that did not contain aspartame.”

“This change does not compromise the amazing taste of Yoplait Light yogurt,” he wrote in an email.

More.

___________

© 2014 US Food Safety Corporation. No copyright claim is made for portions of this blog and linked items that are works of the United States Government, state governments or third parties.

Posted in: Family safety